Google Announces Pay Per Action (PPA) - Caplein :: Software, Internet and Technology Blog by Krish

Blog on Software Internet and Technology

Software, Internet and Technology Blog by Krish

Google Announces Pay Per Action (PPA)
Thursday, June 21, 2007

Google announces Pay Per Action. This beta feature is currently available to AdWords advertisers in the United States on a limited basis as part of their beta test. Google states that we can create an Ad and define the action that you want your user to perform like subscribing your newsletter or even buying a product. When everything is ready you can add the conversion tracking code to your website or blog so that it can be verified when an action has been completed.

Once the above said steps are completed the publishers can use your ads to place in their websites. The best part is only pay for desired actions you have set like click your ad, visits to your website.

We need to wait till Google releases the full version or makes it available to all.

Labels: AdWords, Google, Pay Per Action